Marketing  |  Data  |  Technology

Marketing, Data & Technology Partner

I help growing businesses get more out of their technology and data.

I work with companies that have grown beyond simple tools and processes, but don't necessarily have a dedicated technical person who can connect everything together. I help businesses make sense of their data, connect their systems, automate, and build better ways of working.

See what I doGet in touch
Luka Banovic
What I can help with

One partner across the pieces that need to work together.

I can go broad to understand the system, then go deep into whichever technical problem needs solving.

01

Analytics & Data

  • GA4, GTM, tracking and attribution
  • Dashboards, reporting and data analysis
  • Connecting data across platforms
  • Turning business questions into useful data and actionable insights
02

Automation & Integrations

  • Connecting marketing, CRM, ecommerce and internal systems
  • Automating workflows and repetitive processes
  • APIs, webhooks, Zapier/Make/n8n/Integrately, Google Sheets & Apps Script
  • Moving data between platforms and eliminating manual work
03

Marketing Technology

  • Paid advertising and conversion tracking
  • Funnels, email automation and customer journeys
  • Lead scoring, segmentation and reporting
  • Improving how marketing systems work together
04

AI & Internal Tools

  • Identifying practical opportunities to use AI
  • Building AI-assisted workflows and automations
  • Creating lightweight internal tools and solutions
How I work

Understand the business.
Then build.

I don't just recommend tools or hand over a technical specification.

I understand the business, identify the problem, design the solution, and implement it myself.

01

Understand

Map how the business, people, data and technology currently work.

02

Find

Identify problems, gaps and opportunities.

03

Prioritize

Focus on what will have the biggest impact.

04

Build

Design and implement the solution.

05

Improve

Validate, refine and iterate.

When I can help

Problems to solve, or opportunities to pursue.

I can help when something isn't working - but also when the business is ready to improve, connect more of its systems, or take the next step.

You may benefit if...

  • You have several tools and systems that aren't well connected.
  • You have data but aren't getting as much value from it as you could.
  • Your team spends too much time on repetitive or manual work.
  • You see opportunities to improve how your business, marketing or technology works.
  • You're introducing new tools, channels or processes and need help making everything work together.
  • You want to take the next step but don't have a dedicated technical person to help you get there.

What you get

  • Someone who understands the business, not just the tools.
  • Technical depth without needing to hire several specialists.
  • Someone who can identify the opportunity or problem and actually build the technical solution.
  • A partner who can move across marketing, data, automation and technology.
The goal: make the business easier to operate, turn data into better decisions, and reduce unnecessary manual work.
Tools & platforms

Tools are the means, not the product.

I'm comfortable learning and connecting new technologies when they're the right fit for the problem.

Analytics & Data

Google Analytics
Google Tag Manager
BigQuery
Looker Studio

Advertising & Marketing

Google Ads
Microsoft AdvertisingMicrosoft Advertising
Meta
ActiveCampaignActiveCampaign
HubSpot
Mighty NetworksMighty Networks

Automation & Integrations

Zapier
Make
IntegratelyIntegrately
n8n
Google Sheets
AS
Apps Script

Development & AI

JavaScript
API
APIs & Webhooks
AI
AI workflows
Luka Banovic
A little about me

Broad enough to see the system. Technical enough to build it.

My background is in digital analytics, marketing technology and paid advertising, but my work has increasingly moved beyond any single discipline. I like understanding how a business actually operates, how its data and marketing work together, finding the gaps between systems, and turning messy technical problems into practical solutions.

I'm at my best when I can take ownership of a problem from beginning to end, from understanding what needs to happen to building and implementing the solution.

Let's talk

Have a messy system, data problem or process that should work better?

If you're not sure exactly what you need, that's fine. Understanding the problem is usually the first step.

Get in touch →